Fire and Brimstone Ain't What It Used to Be
Non-church-attending Americans are generally open to talking about faith but few wonder about life after death – which is the tactic many Christians are taught to begin conversations, a new LifeWay Research study commissioned by the Billy Graham Center for Evangelism at Wheaton College finds.
Nashville-based LifeWay Research published a study Thursday that examines the types of church activities that "unchurched" Americans are interested in as well as how open they are to talking about faith. By "unchurched" the researchers mean "those who have not attended a worship service in the last six months, outside of a holiday or special occasion like a wedding." Surprisingly, the survey found that more than half of
Americans who don't go to church self-identify as Christians.
