Intex FitRist Fitness Band Launched, Priced at Rs. 999

India-based electronics company Intex has finally launched its latest fitness band called FitRist in its home country. According to IBN Live, the fitness smart band is priced at Rs. 999 (approximately $15) and is exclusively available on online retail website Snapdeal. This is not the first fitness band product of Intex though as the first one was dubbed the iRist smartwatch.

As for its specs and features, the affordable FitRist comes with a vertical 0.86-inch OLED curved display with 96 x 32 pixel screen resolution. It is packed with different health and fitness features including distance measurement, sleep monitoring, calorie count and step monitoring. The device is basically designed with proficiency in performing various tasks that can help the user track his or her health and more. However, it does not come with a heart rate sensor.

International Business Times also detailed that the FitRist is water-resistant and connects with iOS (version iOS 7 and above) and Android (version 4.3 and above) smartphones through Bluetooth. Through it, the device can alert users if there are any notifications such as mails, messages and even calls. Users can also control music tracks with its syncing capability. Aside from that, it can help in locating the smartphone.

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Gadgets 360 also noted that the fitness band can stay alive with up to 12 days of battery life. It is also equipped with a Remote Shutter feature that will let users control the camera on a smartphone from the band itself. Furthermore, it weighs 21 grams only and comes in two colors—Dark Blue and White.

Sanjay Kumar Kalirona, the Mobile business head for Intex Technologies said during the launch, "We have expanded our wearable segment with FitRist smart band for the fitness freak and tech savvy youth."

"We are happy to partner with the one of leading online marketplace - Snapdeal for bringing the fitness device exclusively to consumers and are confident that the platform will ensure quality reach," he added.