Texas Pro-Life Media Co. Plans for Expansion
The Texas-based pro-life media company behind the advertising targeting African-American women has plans to expand nationally, if not globally.
In September, Heroic Media launched a massive multimedia pro-life campaign targeting black women. Now, the group wants to set up branches all cross the United States and Latin America.
The group's founder, Brian Follett, has his eyes on Chicago, Houston, Connecticut, Los Angeles and Washington, D.C., as possible spots for the expansion. In fact, Follett is has already been working in one of the future locations.
Get Our Latest News for FREE
"Actually we're having an event in D.C. with Sarah Palin, and we're looking for 20 percent of the proceeds from that to go to African-American outreach in the inner city," he told the American Independent.
He is also expanding the business to other countries. The company has already hired branch presidents in Ecuador to serve people in Mexico and Central and South America.
"Austin was our beta test," he said. "Austin is probably the least life-friendly market of all the four major media markets in Texas."
Heroic's 2011 budget is about $5 million, Follett said. His goal for the future is to grow into an organization with an annual budget of $30-$50 million within the next five years, he shared.
Follett and his family own Heroic Media. The Follett family has earned their wealth as owner of Anchor Foods, a manufacturer and supplier of frozen food appetizers headquartered in Wisconsin. In 2000, the year before it was bought by McCain Foods and H.J. Heinz Company, the privately held Anchor recorded $503 million in sales.
From their wealth, the Follett family gives generously. The Folletts have their own charity called Mercy Works Foundation which is funded through family tithing. The foundation held about $29 million in assets in 2008 and donated $3.4 million that year, mostly to Catholic and anti-abortion causes.
In the future, Follett aspires to expand Heroic media as a pregnancy crisis center rather than a marketing office.
