#BBG Creator Kayla Itsines, 'Instafamous' Trainer With 4.6 Million Followers on Instagram
Kayla Itsines, the creator of the "Bikini Body Guide" (#BBG), a 12-week program featuring an intense 28-minute workout, started out fitness-training clients in Adelaide, Australia, to achieve their enviably perfect bikini bodies. The success of the program led to her app, "Sweat with Kayla" through which the BBG can now be purchased. She has also grown her following on Instagram, reaching close to five million followers.
In an interview Observer, Itsines shares how she went from training clients in Adelaide to coming up with BBG and gain a following of 4.6 million Instagram followers. She shares that it had happened quickly. She had used Instagram to track her clients' transformations which had caught the interest of women all over the globe asking how she and her clients achieved results. An idea came to her and her Tobi, who was her partner, to take down her routines and put them into an e-book format, and that was the birth of the BBG program.
"This is when we decided to do my first World Bootcamp Tour in 2015, so I could meet and train these women in real life. But also so they could meet, motivate and inspire each other," Itsines declared.
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The fitness trainer also got into talking about her app, which she claims simplifies "the health and fitness experience for women globally." It is where clients can get access to the BBG workouts, meal plans, among others, an-all-you-need-to-know source of fitness related material designed to reach all interested women worldwide. "Sweat with Kayla," according to Itsines, is a personal trainer in the pocket.
When asked whether her use of social media like Instagram has changed with the upsurge of users doubting and questioning the authenticity on social media platforms, the 24-year-old shared, "My social feed isn't only about me and my life, it's about the amazing transformations and results from real women all around the world. The reason I do this is because I want to show all women that they are beautiful, strong and confident."
She said that what she has posted on her social media is pretty much who she is and that she does not let her whopping number of followers "determine her morals."
The Australian fitness trainor has landed herself a profile page on the New York Times for her laudable achievement in the health and fitness arena, not to mention her domination of social media.
