Taco Bell Snapchat Campaign; Beefy Crunch Burrito's Return Announced
Taco Bell has officially entered a new social media realm, joining Snapchat this week and making loads of new friends.
Possibly one of the leaders when it comes to exploring the social media market, Taco Bell announced via Twitter on Tuesday that it had decided to join a new social media realm. The fast food restaurant became an official member of Snapchat this week, a picture-sharing app that is available on Android and Apple devices.
"We're on @Snapchat. Username: tacobell. Add us. We're sending all of our friends a secret announcement tomorrow! #Shhh" the chain posted on April 30t
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It then spent the rest of the week reaching out to users on the Snapchat app, adding them as "friends." Those users then returned to Twitter, thrilled about being sought after by Taco Bell.
"THANK U FOR SNAPCHATTING ME THIS IS THE HIGHLIGHT OF MY LIFE," one animated Twitter user said on the chain's Twitter.
The chain also announced via its new social medium that the Beefy Crunch Burrito was making a comeback. The announcement made many loayl Taco Bell fans very happy.
"Got a Snapchat from @TacoBell, got called their friend, and found out that the beefy (or bean) crunch burrito is coming back I can die happy," a Twitter fan wrote.
Taco Bell has been successful in developing an online presence and social media campaign that interacts with its customers in an effective manner. The chain has collected almost half a million followers on Facebook. It also has over 10 million "likes" on Facebook.
The chain has built is social media presence in some part by actually buying likes on Facebook. Such attempts have including $5 donations to charity for update "likes" and a t-shirt giveaway contest. It's kept its presence, according to a Forbes report, by giving their fans something smile about.
"Taco Bell also isn't afraid to laugh at itself, a position many other brands would do well to study and imitate," the report said.
